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2023-2024 [Marketing Research An Applied Orientation,Malhotra,6e] Test Bank: Your Pathway to A+ Grades
- Exam (elaborations) • 923 pages • 2023
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- R580,10
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The Test Bank for [Marketing Research An Applied Orientation,Malhotra,6e] is your definitive guide for exam preparation. Featuring practice exam questions and official exams and answers, your roadmap to passing the class in 2023-2024 is here.
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Overview of statistics used in Marketing Research Methods
- Summary • 4 pages • 2020
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- R81,86
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This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
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Marketing Research Methods - Lectures Summary
- Summary • 43 pages • 2020
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- R149,15
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This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
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Textbook and Article Notes for BRM 1 - Quantitative
- Summary • 55 pages • 2020
- Available in package deal
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- R215,21
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An in-depth summary of the chapters and the articles that are part of the course. The chapters summarized fully based on the parts that are expected to be learnt and known alongside the research papers.
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Marketing Research Methods Lectures + Book + Notes (really extensive)
- Summary • 89 pages • 2019
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- R112,43
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Complete document with information from the lecture slides, the book and extensive lecture notes.
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MSc Marketing Intelligence summaries (multiple courses)
- Package deal • 4 items • 2019
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- R112,63
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Summaries of multiple courses - MSc Marketing Intelligence (University of Groningen)
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Summary Marketing Research: An applied Orientation (Malhotra, 6th edition)
- Summary • 58 pages • 2018
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- R102,37
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Summary of Marketing Research: An Applied Orientation (Malhotra, 6th edition)
Contains the following chapters: 3, 7, 9, 10, 11, 15, 16, 17, 19, 20, 21
(Chapter 15&19 partially)
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Summary Chapter 11 - Marketing Research: An applied orientation (Malhotra, sixth edition)
- Summary • 8 pages • 2018
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- R61,34
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Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant figures/tables from the book.

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Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)
- Summary • 6 pages • 2018
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- R61,34
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Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables/figures from the book.

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Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)
- Summary • 5 pages • 2018
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- R61,34
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Summary of Chapter 9 (MEASUREMENT AND SCALING: 
NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
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